Problem DefinitionWork with organizations to identify and define information that is needed to make informed decisions and develop effective organizational and marketing strategies, tactics, and positions.
Research Project DesignDesign research projects that use appropriate quantitative and/or qualitative research techniques to produce objective information to be used in organizational decision making and policy development.
Questionnaire DesignDevelop questionnaires and interview protocols to provide meaningful, usable data from personal interviews, telephone interviews, or written or electronic surveys.
Focus Group DesignDevelop procedures and discussion guides to generate pertinent, usable information from focus group discussions.
Data CollectionConduct and administer research projects, including focus groups, executive interviews, telephone surveys, and written surveys, including online surveys, with employees, customers, prospects, and the public.
Data Analysis & ReportingAnalyze and interpret qualitative and quantitative data, conduct appropriate statistical analyses, and prepare written and oral reports and presentations to make the results of research clear, accessible, and useful in organizational decision making and policy development.
Selected Client List
Seattle Police Department
Seattle Police Foundation, Kaiser Permanente
University of Washington Bothell ECSEL Program
King County Department of Natural Resources and Parks
King County Industrial Waste ProgramDesign, implement, and report on satisfaction surveys of organizations holding industrial waste permits.
King County Executive’s Office
Boeing Employees Credit Union
The Mary V. McGuire firm was formed in 1992 to assist organizations in developing marketing strategies and public or internal policies through research and communication with employees, customers, and the public.
Mary McGuire is experienced designing, conducting, and managing marketing, policy, and organizational research. Her research and consulting work has included studies of employee opinions, customer needs, customer satisfaction, service quality, advertising effectiveness, and public opinion. She is experienced using both quantitative and qualitative research techniques, and she has worked with many private and government organizations in a variety of industries, including King County Department of Natural Resources and Parks, the Seattle Police Department, the University of Washington Libraries, and Microsoft.
A native of Seattle, Mary McGuire graduated from Stanford University. She earned a Ph.D. in social psychology from the University of Washington, where her minor was quantitative methods, and a J.D. from the University of Washington School of Law. She is a part-time faculty member in the School of Interdisciplinary Arts and Sciences at the University of Washington Bothell, where she has taught several courses including introduction to psychology, marketing research, marketing management, and managerial communication. Dr. McGuire is a member of the American Psychological Association and former chair of the Association’s Committee on Legal Issues.