Mary V. McGuire

Marketing and Policy Research
+ Consulting


Problem Definition

Work with organizations to identify and define information that is needed to make informed decisions and develop effective organizational and marketing strategies, tactics, and positions.

Research Project Design

Design research projects that use appropriate quantitative and/or qualitative research techniques to produce objective information to be used in organizational decision making and policy development.

Questionnaire Design

Develop questionnaires and interview protocols to provide meaningful, usable data from personal interviews, telephone interviews, or written or electronic surveys.

Focus Group Design

Develop procedures and discussion guides to generate pertinent, usable information from focus group discussions.

Data Collection

Conduct and administer research projects, including focus groups, executive interviews, telephone surveys, and written surveys, including online surveys, with employees, customers, prospects, and the public.

Data Analysis & Reporting

Analyze and interpret qualitative and quantitative data, conduct appropriate statistical analyses, and prepare written and oral reports and presentations to make the results of research clear, accessible, and useful in organizational decision making and policy development.

Selected Client List

Seattle Police Department

Design, manage, analyze results, and report on customer satisfaction surveys of individuals who call 9-1-1 and have an officer dispatched to provide assistance, including tracking changes in customer experiences and opinions over time.

Seattle Police Foundation, Kaiser Permanente

Design and conduct surveys and a focus group to assess the impacts of the Rainier Walk and Talk program on Kaiser Permanente members’, Kaiser Permanente staff, community members’, and police officers’ perceptions and opinions of their health and well-being, of Kaiser Permanente, and of the Seattle Police Department.

University of Washington Bothell ECSEL Program

Design and conduct surveys of education leaders who graduated from the Extending Capacity for Special Education Leadership (ECSEL) program to assess program effectiveness and guide program improvements.

King County Department of Natural Resources and Parks

Design, manage, and report on surveys assessing employees’ opinions, satisfaction, and experience with their jobs and work organizations. Analyze and use survey results to develop Department performance measures.

King County Industrial Waste Program

Design, implement, and report on satisfaction surveys of organizations holding industrial waste permits.

King County Executive’s Office

Design and conduct focus groups to explore county residents’ opinions of the importance of performance measures, interest in county performance information, and preferences regarding performance measures reports.

Boeing Employees Credit Union

Design and conduct focus groups to explore customers’ use of, interest in, and decisions regarding financial products and services.



The Mary V. McGuire firm was formed in 1992 to assist organizations in developing marketing strategies and public or internal policies through research and communication with employees, customers, and the public.

Mary McGuire is experienced designing, conducting, and managing marketing, policy, and organizational research. Her research and consulting work has included studies of employee opinions, customer needs, customer satisfaction, service quality, advertising effectiveness, and public opinion. She is experienced using both quantitative and qualitative research techniques, and she has worked with many private and government organizations in a variety of industries, including King County Department of Natural Resources and Parks, the Seattle Police Department, the University of Washington Libraries, and Microsoft.

A native of Seattle, Mary McGuire graduated from Stanford University. She earned a Ph.D. in social psychology from the University of Washington, where her minor was quantitative methods, and a J.D. from the University of Washington School of Law. She is a part-time faculty member in the School of Interdisciplinary Arts and Sciences at the University of Washington Bothell, where she has taught several courses including introduction to psychology, marketing research, marketing management, and managerial communication. Dr. McGuire is a member of the American Psychological Association and former chair of the Association’s Committee on Legal Issues.